Positioning and brand voice
We explore your audience, what makes your offer different and how you want to be understood. That direction informs the messages and personality of the brand.

Lemfen Studio / India + international
Build a brand people can recognise.
A strong identity starts with a clear idea of what your business stands for. We bring positioning, brand voice and visual design together so the decisions behind your brand are as considered as the way it looks.
Discuss your project ↗We explore your audience, what makes your offer different and how you want to be understood. That direction informs the messages and personality of the brand.
We develop a visual direction across the mark, colour palette and typography. The aim is a connected system that works across the touchpoints in your brief.
We translate the identity into the agreed print or digital applications. See Cars & More, Finqara and Xemvo in our selected portfolio for examples of different visual directions.
Guidelines bring the decisions together so your team can use the identity consistently. The level of detail and final deliverables are defined in the project scope.
Best for new brands establishing their identity and existing businesses that need a clearer direction or a refreshed visual system.
We welcome enquiries from businesses in India and internationally. Share your location and timeline so we can agree how to collaborate.
Share your business background, audience, existing identity if you have one, and where the brand will be used. We agree a creative direction before refining the final work.
Pricing depends on the scope, deliverables and timeline. Tell us what you need and we will discuss the brief before proposing a quote.
Let’s build something ↗